So any ranking page in search results has to meet the searcher’s intent. It’s in the best interest of Google to satisfy its users so that they visit it more often. Here are the three aspects you can analyze for a ranking page while creating your SEO strategy. While we don’t know Google’s exact ranking process, you can always lean on the top search results for your targeted keyword. Broad Google search ranking factors you can focus on Let’s break this process down in the next section. Also, use industry-standard tools like Ahrefs and Surfer SEO to study current ranking web pages for your target keyword. You can focus on confirmed ranking factors. So if there’s no definitive list, how can you make educated guesses and give yourself the best chance to rank higher? The figure of “200” factors probably could be attributed to Google’s Matt Cutts stating that their search engine used 200 variables at PubCon in 2009: Gianluca Forelli called such a list “useless and dangerous.” However, the article also had its fair share of criticism by SEO pros. Ahrefs shows it has attracted backlinks from close to 7.5k domains (at the time of writing this post): The piece made waves and was cited by lots of websites. Search engine algorithms are a black box (but…)Īround 2013, Brian Dean, an SEO blog owner, published an article titled “ Google’s 200 ranking factors”, where he affirmed he’s “put together a complete list.” Now, let’s look at a more indepth answer on why does it take so much of time to rank in Google.

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